Something ‘mo-mentos’
Cross a bunch of bouncy balls, a lot of people and a lot of paint and what do you get? A colourful idea by the fresh-maker gum.
Credits
| advertiser: | Mentos Gum |
|---|---|
| agency: | Cossette, Montreal |
| VP convergent creative: | Patrick Beauduin |
| CD: | Antoine Becotte |
| interactive CDs: | Katherine Melancon, Catherine Savard |
| ADs: | Antoine Becotte, Sacha Ouimert |
| copywriters: | Richard Villeneuve, Patricia Doiron, Denis Duran |
| design illustrator: | Francoise Cournoyer |
| strategic planning: | Sylvain Lemieux, Annie Aubert, Michel Lamarre |
| client services: | Nadja Decarie, Miriam Beauchamp, Lydia Veilleux |
| print production coordinator: | Florence Bourget |
| print production: | Louis Dorval |
| retouching: | Rene Lachapelle |
| pre-press montage: | Denis Lemieux, Nathalie Boucher |
| interactive strategy: | Florian Schedler |
| interactive production: | Malek Ben Jemia |
| interactive ADs: | Guillaume Carrier-Turcotte, David Arcouette, Melany Arsenault, Melanie Frances |
| web ergonomics: | Dory Azar |
| flash animators: | Nicolas Houle, Charles Crepeau, Dominic Gauthier, Cedrick Patenaude, Bruno Cloutier |
| programming: | Marian Borca, Mike Gleason Couturier |
Mentos Gum, with the help of Cossette Media, recently held a event in Toronto at Yonge-Dundas Square that called on people to do something downright dirty: dress up in white jumpsuits, get on large balls covered in paint and bounce around a 75-foot-long canvas. It was all to help these buoyant Torontonians make their world go a little rounder…as well as launch six new flavours of Mentos Gum. When it was all said and done, the resulting piece of collective bounce-art revealed a new Mentos Gum website and kicked off a contest that’s challenging Canadians to think about what would make their world go rounder. A panel of judges will select two ideas that Mentos will make happen over the summer. The ‘event’ was also ‘covered’ in free commuter tab Metro, via a front page ad designed as front page news. Chew on that.
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