A whole lot of nothing
There's good for nothing, but do you know what nothing's good for? Something. That's what.
Credits
| advertiser: | Chinook Learning Services |
|---|---|
| agency: | Wax Partnership, Calgary |
| XCD: | Joe Hospodarec |
| CD: | Sebastien Wilcox |
| ADs: | Brian Allen, Ernie Burden |
| writer: | Tim Anderson |
| photographer: | Jean Peron |
| director of client services: | Janet Pearce |
Wax Partnership kept it simple when they did up this print ad as part of a campaign for for Calgary-based Chinook Learning Services, a provider of adult and continuing education courses. Based on the idea that everyone has the potential to do things like speak in a foreign language, cook a meal, or learn how to play a musical instrument, it challenges people to enroll and learn new skills through its courses and ‘make nothing something.’ We’d make some sort of witty remark involving William Shakespeare’s play Much Ado About Nothing, but we couldn’t think of something.
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