Eat it
The B.C. Lions football team is hoping their opponents are hungry.
Credits
| advertiser: | B.C. Lions |
|---|---|
| agency: | Rethink |
| CDs: | Rob Tarry, Ian Grais, Chris Staples |
| AD: | Nicolas Quintal |
| writer: | Jason Perdue |
| print producer: | Jim Leith |
| photographer: | Patrick Norman |
| studio artist/typographer: | Richard Parkes |
| account services: | Cameron Walker |
| client supervisor: | Terri Breker |
This print ad, part of a campaign by Vancouver-based Rethink for the B.C. Lions to promote CFL season ticket sales, quite succinctly illustrates the squad’s game plan. It’s going to get its opponents to eat some serious Astro Turf, most likely not served on a stick, but rather with a giant can of whoop-ass.
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