Bringin’ sexy back
Talk about a hairy situation. Looks like that guy missed a spot. Or is that actually just a branded beach-faring sasquatch?
Credits
| advertiser: | Parissa Wax Strips |
|---|---|
| agency: | Rethink |
| CDs: | Chris Staples, Ian Grais |
| AD: | David de Haas |
| copywriter: | Katie Ainsworth |
| producers: | Jim Leith, Ann Rubenstein, Chris Nielson |
| photographer: | Yusong Zhang |
| make-up: | Pearl Louie |
To help hair removal brand Parissa peddle its wax strips, Vancouver-based Rethink decided to make Vancouver’s Kits Beach a little less sexy for a day with a new type of promotional tool: backvertising. Much to the delight (or chagrin) of beach-goers, a really hairy dude traipsed along the beach with the words ‘Parissa Wax Strips’ waxed out of his thick mane of back hair. Free wax strips were given out to both women and men lounging on the beach. We sincerely hope that this unfortunate soul took all the leftover strips home with him.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply