Credits

Working with Zig, Toshiba has launched a new marketing campaign that focuses on its notebooks’ product features and how they enhance the user’s experiences just in time for back-to-school shopping sprees. The creative – print, cinema, online, OOH – all drives Canadians to Askwhatif.ca, which not only provides detailed info on Toshiba notebooks, but also gives users the chance to win a trip to Japan. All they have to do is submit a video that explains how they would use one of four Toshiba innovations (facial recognition, hard drive impact sensor, sleep and charge, eco mode) to make something better…like true love, which is the focus of this user-submitted video. If only it were that easy.