Polar tweetberg
How do you say 'save the polar bears' in less than 140 characters? Oh...just like that.
Credits
| advertiser: | Toronto Zoo |
|---|---|
| CD: | Christina Yu |
| copywriter: | Daniel Bonder |
| AD: | Stephanie Yung |
| digital director: | Nery Orellana |
| account director: | Amanda Gaspard |
| producer: | Brie Gowans |
| illustrator: | Shingo Shimizu |
| developer: | Jamie Kaiser |
With the power of your tweets combined, you might not be able to summon Captain Planet, but you can help to raise awareness about melting Arctic ice and the plight of the polar bear. Lowe Roche developed this Twitter campaign called Polartweets for Toronto Zoo Wildlife Conservation. The site depicts a polar bear sitting atop an iceberg made up of eco-friendly words sourced in real time from Twitter. The more eco-friendly tweets, the larger the iceberg grows, but the more silent people stay, the more it begins to ‘melt.’
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