Audi envy

Now you too can own the much sought-after Audi R8 V10. It just goes away when you open your garage door.


advertiser: Audi
agency: Lowe Roche, Toronto
CCO: Geoffrey Roche
ACD: Sean Ohlenkamp
copywriter: Daniel Bonder
AD: Chris Hobson
account executive: Vidas Kubilius
producer: Beth MacKinnon
photographer: Todd Mclellan

Are you one of those Canadians who’s envious of the select group of motorists that got their mitts on the coveted Audi R8 V10s? Do you angrily shake your fist when you see one drive by, muttering curse words under your breath while reassuring yourself that the car would look way better in your garage? Well, thanks to Lowe Roche, your dreams can come true. At least the part about seeing how the car would look in your garage. To placate the many people waiting to get their hands on the vehicle, the agency created a garage banner so it appears that the car is sitting comfortably in your garage. The upside is the price of the banner ($469.99) is far less than the car. The downside is that you can look, but you can’t touch. 


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