Photobooth in disguise

This photobooth is more than meets the eye.


advertiser: Lisa Bonnici Photography
agency: Zulu Alpha Kilo

To promote its client, Lisa Bonnici Photography, Toronto-based Zulu Alpha Kilo set up a photobooth at the recent ADCC Awards, which were held at the ROM in Toronto. Knowing that art directors are crazy about attention, ZAK figured that those attending the awards, fuelled by many a downed cocktail, would be unable to resist getting their picture taken just to see how good they thought they looked that night (beer goggles and whatnot). They must have been surprised to find that inside the photobooth was an actual professional photographer representing Lisa Bonnici. They must have been even more surprised to discover that they’d have to go online to Lisa Bonnici’s website to see their photos.