Ancient land
Everything in Labrador has a spirit.
Credits
| advertiser: | Newfoundland and Labrador Tourism |
|---|---|
| agency: | Target |
| CD/AD: | Tom Murphy |
| creative group head: | Jenny Smith |
| writer: | Terri Roberts |
| account director: | Catherine Kelly |
| senior account manager: | Ernie Brake |
| agency producer: | Heikki Kuld |
| producer: | Andrew Sulliman |
| director: | Alar Kivilo |
| prodco: | Avion |
| editing company: | Rooster |
| editor: | Mick Griffin |
| music company: | Eric Harry Music |
This is one striking spot that St. John’s-based Target developed as the 10th chapter of Newfoundland and Labrador Tourism’s story. All shot in Labrador, it’s the first time that the ‘Big Land’ has been used as the backdrop for a Newfoundland and Labrador Tourism TV spot in the campaign. Showcasing its beautiful and rugged landscape, the ad plays on the notion that everything throughout Labrador has a spirit and by going there, you might find your own. We like to think of it as a really close second to New Zealand as Middle Earth.
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