Blow hard
This gives heavy breathing over the phone new meaning.
Credits
| advertiser: | Keys Please |
|---|---|
| agency: | Rethink, Vancouver |
| CDs: | Ian Grais, Chris Staples |
| AD: | Nicolas Quintal |
| writer: | Jason Perdue |
| account management: | Tricia Bradshaw |
| producers: | Jim Leith, Charlotte Mountford |
| retouching: | Justin Renvoize |
| sound: | Wave Productions |
Don’t underestimate the sneakiness of Rethink. This devious campaign for Calgary-based Keys Please promotes a cell phone breathalayzer test that isn’t exactly what it seems.
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