Just for industry people

Ahh, those wicked-cool, glamorous, glitteratti-filled TIFF parties. We wish we were cool enough to go.


advertiser: RBC
agency: BBDO, Toronto
CDs: Peter Ignazi, Carlos Moreno
copywriter: Chris Joakim
AD: Mike Donaghey
agency producer: Megan Flett
VP group account director: Lori Davison
account director: Aimee DeParolis
VP account planning: Scott Griffith
director: Steven Tsuchida
prodco: Holiday Films
executive producer: Josefina Nadurata
line producer: Tim Corrigan
DOP: Chris Mably
editor: Aaron Dark, School Editing
music/sound design: Sonny Keyes, Ricochet

As it is the week of the Toronto International Film Festival, we felt that stimulant wouldn’t be complete without at least one ad referencing the week of movies, celebs, and most importantly, parties. This spot, by BBDO Toronto for RBC‘s Emerging Filmmakers Competition focuses on this young gent, who just so happens to be a director. That being said, he has about as much luck getting into TIFF parties as we do…even when its for a movie that he’s very familiar with. There are two other spots, Cheetah Prince and Chic Chicken. If all three are watched in order, it tells a story. A story of one man’s quest to party, in the words of Lionel Ritchie, all night long. All night. All night long.