Owning corners

If Spider-Man were to own a car, we bet it'd be a Mini.


advertiser: Mini Canada
agency: Taxi 2
executive CD: Lance Martin
AD: Jeff MacEachern
writer: Mike Blackmore
illustrator: Nabil Elsaadi
digital imaging: Andrew O’Driscoll
mac artists: Brian Coughlin, Dayle Sheward
interactive programming: Matt Burtch, Ryan Johnson
audio production/scoring: Simon Edwards, Resolve Audio
printers: Remain Calm Studios, Clear Channel, Solution Worx
outdoor companies: Titan, Clear Channel
agency print producer: Tara Greguric
interactive producers: Adrian Gunadi, Sam Benson
account director: Jared Stein
account manager: Tina Tieu
media agency: Media Experts

This OOH execution and interactive banner by Taxi 2, which feature the special edition Mini Camden, are part of an OOH campaign launched by Mini Canada to celebrate it’s 50th anniversary. The ‘Go for a Spin’ effort targets potential Mini motorists aged 25 to 54, and includes other OOH ads appearing in Toronto, Montreal and Vancouver that tout the car’s go-kart-like handling. The line in this one reads, ‘Owning the corners since 1959.’ The campaign also features Mini’s first airport advertising with a series of messages, such as one challenging flyers to keep up with a Mini as they ride the movator on their way to the gates. We like Minis, but we’d like them better if they could actually drive up walls.