Space case
We didn't realize that beauty came boxed.
Credits
| advertiser: | IKEA Canada |
|---|---|
| agency: | zig |
| executive CD: | Martin Beauvais |
| associate CDs: | Michael Murray, Jason Hill |
| writer: | Geoff Morgan |
| french writer: | Gerald Coulombe |
| AD: | Mark Puchala |
| agency producer: | Anna Tricinci |
| planner: | Mark Aronson |
| coach: | Shelley Brown |
| team leader: | Lesley Rivard |
| project manager: | Hailey Anevich |
| production company: | OPC |
| executive producer: | Harland Weisz |
| producer: | Donovan Boden |
| production manager: | Chad Smith |
| production coordinator: | Jole Kondrat |
| editor: | Greg Edgar |
| assistant editor: | Nicole Sison |
| director: | Johan Perjus |
| DOP: | Chris Marly |
| digital FX: | Swiss International AB |
| digital FX supervisor: | Erik Holmedal |
| casting: | Fade to Black |
| audio producer/sound design: | Ted Rosnick, RMW Music |
| engineer: | Tyson Kuteyi |
Ikea Canada recently launched a campaign for the release of its 2010 catalogue, which features this TV spot developed by Zig. The effort uses the tagline, ‘Any Space Can Be Beautiful,’ which will be laced into Ikea’s future marketing, and marks the first time the company has directly connected a slogan to the launch of a new catalogue. People with ugly rooms can also visit a microsite and upload pictures of spaces in need of beautification. We doubt that it will actually involve an exploding box of post-its.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply