That’s a mouthful
Thanks to Quebec dentists there's no need to wash your mouth out with soap. Well, for some at least.
Credits
| advertiser: | L’Ordre des Dentistes du Québec |
|---|---|
| agency: | bleublancrouge |
| client services: | Francis Armstrong, Emilie Lefebvre, Jacynthe Prince |
| CD: | Dominique Trudeau |
| ADs: | Marc Guilbault, Laurent Salles |
| writer: | Mélanie Delisle |
| agency producer: | Dominique Dufour |
| media: | Claude Lamoureux, Chantal Savoie |
| agency producers (Web): | Annie-Luce Hynes, Marie-Claude Roy |
| flash developer: | Bob Mainguy |
| web production: | Popcode Studio |
| prodco: | Alt – Jérôme Couture, Charles Massicotte |
| director: | Nicolas Fransolet |
| photography director: | Michel St-Martin |
| post-production: | Fly |
| sound: | Sonart Studio |
| sound (banner ads): | AudioZ |
This video is an example of a banner ad from L’Ordre des Dentistes du Quebec promoting a website for it’s new campaign (a first for the Quebec professional body) targeting young internet users. The French-language effort, designed by Montreal’s Bleublancrouge, puts dentists at the heart of the message and focuses on the benefits of a healthy mouth, pointing out that ‘a lovely mouth says lovely things,’ which sounds much better when it’s said in French…by someone who speaks it well. Unfortunately, that’s probably not us, but we do appreciate the message.
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