The lottery that gives a little more
A happy ending for a child could win someone their dream home.
Credits
| advertiser: | IWK Children’s Hospital |
|---|---|
| agency: | Extreme Group, Halifax |
| CD: | Shawn King |
| ACD: | Cliff Thompson |
| account director: | Gina Connell |
| account manager: | Travis Smith |
| AD: | Tyson Hynes |
| copywriter: | Trevor Mills |
| photo illustration: | Darren Hubley |
| project manager: | Joyce Nifort |
| production house: | Hatch Post |
| producers: | Mike Hachey, Tony Sasso |
Lottery ads can be yelly. At the Extreme end of the spectrum, there’s a soothing storybook with a happy ending. To separate itself from other dream home lotteries, the IWK Children’s Hospital in Halifax has launched a new campaign that aims to highlight the cause behind the lottery – raising funds to help children. Developed by Halifax-based Extreme Group, this spot is part of a multi-faceted effort that includes print and radio ads, posters, direct mail and an online component.
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