Agency extinction
In the future, ad agencies go the way of the dinosaur.
Credits
| advertiser: | FITC |
|---|---|
| agency: | Saatchi + Saatchi, Canada |
| executive CD: | Brett Channer |
| CD: | Helen Pak |
| ACD: | Brian Sheppard |
| AD: | Helen Pak |
| copywriter: | Brian Sheppard |
| agency producer/head of integrated production: | Jen Mete |
| prodco: | Tool |
| director: | Jason Zada |
| DOP: | Ketil Dietrichson |
| executive producer: | Brian Latt |
| line producer: | Kelly Christianson |
| production designer: | Gary Matteson |
| edit house: | Rooster Editor, Richard Unruh |
| colourist: | Eric Whipp, Alter Ego |
| flame artist: | Mike Bishop, Track & Field |
| music company: | Pirate Radio and Television |
| music executive producer: | Tom Eymundson |
| music composer: | Brendan Quinn |
| principal performer: | Clive Ash |
| digital production: | Lunch, Amy Miranda |
The FITC wanted to attract ad agency delegates to its global design and technology conferences, so it enlisted the aid of Saatchi Canada. Since its conferences specialize in the digital world, Saatchi felt it was important that potential delegates understand what’s at stake, now that consumers are increasingly in charge of what they see. Thus, this video, which like Marty McFly takes you back to the future. Spoiler alert: in the future, you are museum fodder.
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