Audi sure put together one sharp inside cover execution.


advertiser: Audi
agency: Lowe Roche
media agency: Mediacom

Audi is embracing transparency in what Sharp magazine believes could very well be a first in Canada. Thanks to a brainstorm session between the men’s mag and Audi’s media agency partner, Mediacom, the carco made the majority of Sharp‘s March 29 cover see-through. The cover appears as it normally would, featuring the face of former James Bond Pierce Brosnan, but the transparency can be lifted off to reveal that the white background is actually Audi’s ad promoting its Cabriolet, which has a convertible top. We’re guessing if magazines had a convertible tops it would look something like Sharp‘s cover.