Reversal of fortune
Eating disorders are backwards.
Credits
| client: | Eating Disorder Education Organization |
|---|---|
| agency: | Wax, Calgary |
| ECD: | Joe Hospodarec |
| CD and Writer: | Sebastien Wilcox |
| ADs: | Joel Arbez, Ernest Burden |
| production house: | Film Bratz |
| producer: | Hans Dys |
| director: | Jeff August |
| director of photography: | Sid Bailey |
| production art director: | Brad Kaughman |
| music: | Mass Undergoe |
| singer: | David Isbister |
This spot called ‘Ice Cream,’ created by Calgary-based Wax for the Eating Disorder Education Organization, recently won Best in Show at the Anvil Awards. By simply playing a clip of a woman eating ice cream in reverse, it conveys a powerful message about the backwards nature of eating disorders. Aside from the haunting reversed music in the background, this spot says volumes without a single word spoken.
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