Love of learning
Classrooms can be magical places.
Credits
| advertiser: | Smart Technologies |
|---|---|
| agency: | Sharpe Blackmore Euro RSCG |
| CD: | Ron Tite |
| associate CD: | Michael Willson |
| AD: | Gira Moin |
| writer: | Erin Beaupre |
| designer: | Pierre Marly |
| executive producer: | Francesca Marchese |
| VP, director of client services & planning: | Jeff Plowman |
| strategic planner: | Alice Schaffer |
| account director: | Jessica Portmann |
| director: | Judy Welfare |
| prodco: | We are Plus |
| executive producer: | Zu Al-Kadiri |
| producer: | Agustin Ortiz (for Pioneer) |
| line producer: | Kea Alcock |
| technical director: | Seth Pomerantz |
| lead animator: | Peter Wallach |
| animators: | Matthew Amonson, Jeremy Bronson, David Bell |
| flash animator: | Aleth Romanillos |
| animator/compositors: | Adam Stockett, Luis Simoes |
| editor: | Renato Sorbara, AWZ |
| music and sound design: | RMW |
This video was developed for Smart Technologies by Toronto’s Sharpe Blackmore Euro RSCG. It’s part of the brand’s first global mass market campaign ever, ‘Love of Learning,’ on which Sharpe Blackmore is the lead agency. It extols the virtues of the company’s interactive whiteboards while celebrating the important role teachers can play. This particular video shows how the whiteboards can create a rich learning environment, making classrooms a magical place. Where were they when we were kids? They’ve effectively killed the punishment factor of writing things repeatedly on the chalkboard after school. It doesn’t work when you can copy and paste.
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