Happy medium
Westminster seeks to bring balance to its members.
Credits
| advertiser: | Westminster Savings |
|---|---|
| agency: | Taxi Vancouver |
| CDs: | Michael Mayes, Jordan Doucette |
| writer: | Matt Bielby |
| ADs: | Natalie Armata, Marcella Coad |
| designer: | Chris Zawada |
| typographer/mac artist: | Lisa Blackburn, David Greb |
| agency print producer: | Leah Fladgate |
| account director: | Ben Tarr |
| account managers: | Lora Landriault |
| illustrator: | Kate Miller |
It its new campaign, developed by Taxi Vancouver, Vancouver-based Westminster Savings is repositioning itself as a credit union that collaborates with its members in order to help bring balance, not to the force, but to their lives. It does so by helping them balance their finances, meaning that a petting zoo party today doesn’t negate a future zoology degree down the road. We’d be fine settling for the petting zoo party.
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