The Briefcase

Needlebaum needs your help.


advertiser: Rogers
agency: Publicis, Toronto

Publicis created this web-only, chose your own adventure-style game to promote the Rogers Handset Protection Guarantee, which provides a replacement device to Rogers customers when one is lost or broken. Called ‘The Briefcase’ players can help Needlebaum (the character from the Rogers ads that’s always coming up short when it comes to cell phone service) to deliver a briefcase to his boss by making key decisions for him. Hopefully with someone else making his choices he’ll have better luck.