Get fresh
Joe Fresh gives folks a serious case of happy feet.
Credits
| advertiser: | Joe Fresh Style |
|---|---|
| agency: | Bensimon Byrne |
| senior VP, CD: | David Rosenberg |
| associate CD: | Jason Losser |
| AD: | Meredith Klapowich |
| associate CD: | Jen Wilson |
| VP, group account director: | Janice Boduch |
| account supervisor: | Wendy Doan |
| account manager: | Tanya Winter |
| director of production: | Michelle Pilling |
| director: | Steven Sebring |
| producer: | Steve Willis |
Toronto-based Bensimon Byrne developed this ad featuring a too-cool troupe of dancing kids caught in candid, unscripted moments to promote Joe Fresh Style’s fall 2010 TV campaign. It was directed by Steven Sebring, a renowned photographer and Emmy nominee. Maybe that’s why the whole thing looks like a photo shoot for Teen Vogue, or something like that.
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