Drag and drop
Infoway thinks knowing is better than not.
Credits
| advertiser: | Canada Health Infoway |
|---|---|
| agency: | Bensimon Byrne |
| CD: | David Rosenberg |
| AD: | Glen D’Souza |
| copywriter: | Mike Takasaki |
| producer: | Margaret John |
| group account director: | Peter Hickey |
| account director: | Jill Engelman |
| digital CD: | Jon Toews |
| digital AD: | Ulyssis Crisostomo |
| digital writer: | John Czikk |
| technical development: | Bryan Crisostomo, Brent Smyth, Matthew Ruten, Chris Mendis |
| online production: | Robyn Smale |
| online account director: | Carissa Dougall |
When people are taken to the ER and unable to communicate, it makes it difficult for doctors to do their jobs properly because they have no access to the person’s medical history, allergies, medications, etc. That’s where electronic health records (EHR) come in and that’s what this campaign, developed by Toronto-based Bensimon Byrne for Canada Health Infoway, is promoting. It’s the first significant communication concerning EHRs in Canada. They give doctors patients’ medical info with a mere mouse-click. The campaign tagline is ‘Knowing is better than not knowing.’ This is very true, and in the sage words of G.I. Joe, ‘Knowing is half the battle.’
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply