Spine-tingling
Dr. Dower will help let your backbone slide.
Credits
| advertiser: | Brian Dower Chiropractor |
|---|---|
| agency: | Target |
| CD/AD: | Tom Murphy |
| creative group head: | Jenny Smith |
| writer: | Bruce Hamilton |
| agency producer: | Yvonne Fowler |
| contortionist: | Jared Rydelek |
| videographer: | Kit Whitmore |
| production Team: | Events Marketing |
Target in St. John’s was tasked with making residents in Toronto’s Yorkville area aware of the benefits of visiting chiropractors like Dr. Brian Dower. They recruited someone whose ability with his spine will make yours tingle: a contortionist. He showed Torontonians how he could twist himself into unbelievable positions, reminding people with less mutant-like abilities how unhealthy spines might make them feel.
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