Choose your angle
Subaru shares different views of car racing.
Credits
| advertiser: | Subaru Canada |
|---|---|
| agency: | DDB Canada, Toronto |
| CDs: | Todd Mackie, Denise Rossetto |
| copywriter: | Daniel Bonder |
| AD: | Yusong Zhang |
| manager, community cultivation: | Parker Mason |
| community cultivators: | Matt Nelson, Chris Walts, Robin Gonterman, BJ Vicks |
| DOP/editor: | Mike Codner |
| producer: | Andrew Schulze |
| account director: | Rob Yuill |
| business director: | Mike Davidson |
This vid for Subaru, developed by DDB Canada, shows a new take on ‘choose your own adventure’ – it lets viewers choose their own angle. Subaru mounted four HD cameras on a WRX rally car during the fourth stage of the 2010 Rally of the Tall Pines. While watching the vid, rally enthusiasts can decide at what angle they’d like to watch driver Pat Richard and navigator Alan Ockwell manoeuvre the beastly car through the course. Note: This is not a driver instructional video. These guys are pros.
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