500 years
For tourists, St. John's is an oldie but a goodie.
Credits
| agency: | Target |
|---|---|
| advertiser: | Newfoundland and Labrador Tourism |
| CD: | Tom Murphy |
| creative group head: | Jenny Smith |
| writers: | Jenny Smith, Jim Francis |
| AD: | Tom Murphy |
| account director: | Catherine Kelly |
| senior account manager: | Ernie Brake |
| agency producer: | Heikki Kuld |
| director: | Pete Riski |
| executive producer: | Dan Ford |
| producer: | Andrew Sulliman |
| prodco: | Sons & Daughters |
| editor: | Mick Griffin |
| post facility: | Rooster |
| music: | Eric Harry Music |
| colourist: | Eric Whipp |
This spot by Target is one of two that represent the newest chapters of Newfoundland and Labrador Tourism’s ‘Find Yourself’ campaign. It focuses on St. John’s, a city with a story that spans over 500 years and that, despite its age, is also youthful and exuberant in spirit. It’s certainly a place with enough depth to warrant a long, thoughtful stroll from an Ernest Hemmingway lookalike. There’s an Old Man and the Sea joke in there somewhere.
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