Stuck on you
Smart Canada seeks concrete results with ambient promo.
Credits
| advertiser: | Smart Canada |
|---|---|
| agencies: | Proximity Canada, BBDO Toronto |
| CD: | John Gagne |
| associate CD: | Rene Rouleau |
| ADs: | Rene Rouleau, Andrew Mowbray |
| copywriter: | Rene Rouleau |
| photographer: | Don Dixon |
| production: | Rosanne Woodley |
| agency PR: | Shari Balga |
| account director: | Adam Lang |
| account supervisor: | Nevena Djordjevic |
| VP/account director: | Steve Groh |
Timed to coincide with the Canadian International AutoShow in Toronto, and developed by Proximity Canada and BBDO Toronto, Smart Canada has launched a new promotion aiming to concretely demonstrate the small turning radius of its Fortwo coupe. It involves a Fortwo decal appearing on the drums of Toronto cement trucks, essentially turning them into mobile rotating billboards. People who are stuck on Smart cars can track the trucks’ whereabouts on the brand’s Facebook page.
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