Touch the rainbow
Skittles presents one arresting video.
Credits
advertiser: | Skittles |
---|---|
agency: | BBDO Toronto |
writer: | Chris Joakim |
AD: | Mike Donaghey |
CDs: | Carlos Moreno, Peter Ignazi. |
account management: | Chitty Krishnappa, Bhreagh Rathbun |
producer: | Ann Caverly |
marketing management: | Dan Alvo, Laura Amantea, Thomas Tse |
directors: | Woods & Low |
prodco: | FamilyStyle |
executive producers: | Harland Weiss, Donovan Boden |
producer: | Dwight Phipps |
DoP: | Vinit Borrison |
editorial: | Griff Henderson, Posterboy Edit |
VFX: | AXYZ |
online producer: | Amy Miranda – Lunch |
online programming/FX: | Pixel Pushers |
media: | OMD |
seeding: | Denizen |
Skittles has often asked people to taste the rainbow. Now it wants them to touch it and it’s figured out a way to do it. Sort of. This ‘interactive’ online video by BBDO asks people to touch their computer screens so that their finger can become a player in the story. It may not be actually touching a rainbow, but it’s something.
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