Re-leaf yourself
Explore offers eco-friendly alternatives to city slicker amenities.
Credits
| advertiser: | Explore magazine |
|---|---|
| agency: | Taxi 2 |
| CD: | Lance Martin |
| AD: | Jeff MacEachern |
| writer: | Mike Blackmore |
| account manager: | Katie Trainor |
Taxi 2 developed this cheeky execution for Explore magazine, a publication of Outdoor Canada, for the Spring Cottage Life Show that took place in Toronto. Targeting authentically outdoorsy people who are less into city clicker-type amenities like toilet paper, it provided them with an eco-friendly alternative when they relieved themselves in between visiting exhibits at the show.
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