Spill
Earth Day takes its message to your home.
Credits
| advertiser: | Earth Day Canada |
|---|---|
| agency: | DDB Canada, Toronto |
| CDs: | Denise Rossetto, Todd Mackie |
| associate CDs: | Paul Wallace, Matt Antonello, Paul Riss |
| AD: | Rebecca May |
| copywriter: | Domenique Raso |
| agency producer: | Rose-Ella Morrison (AdRules) |
| account managers: | Katie Musgrave |
| photographer: | Paul Lang, The Orange Apple |
Earth Day Canada wants Canadians to care about the environment, but realizes that people will often disregard what they can’t see for themselves and, for the most part, people don’t tend to see the effects of mistreating the environment. This ad by DDB Canada, which features copy that reads, ‘What will it take to make you care about the environment?’ wants people to care as greatly as they would if environmental disasters directly affected their lives and their homes. After all, the Earth is home to us all.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply