Earth Day takes its message to your home.

Earth Day Canada wants Canadians to care about the environment, but realizes that people will often disregard what they can’t see for themselves and, for the most part, people don’t tend to see the effects of mistreating the environment. This ad by DDB Canada, which features copy that reads, ‘What will it take to make you care about the environment?’ wants people to care as greatly as they would if environmental disasters directly affected their lives and their homes. After all, the Earth is home to us all.