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Ladies who have been stepping into the change rooms at Penningtons lately have been getting one heck of a surprise. The brand placed a magic mirror, developed by DDB Canada Toronto, in one of its fitting rooms that reflects the joy experienced at finding a fantastic fit in two ways. Two firemen to be exact. The magic mirror uses motion-sensor tech to determine when the shopper is in front of the mirror, at which point the two gents descend on either side from poles and vie for affection. It’s not exactly like the magic mirror from Snow White, but we’re sure that Penningtons shoppers aren’t complaining.

advertiser: Penningtons
agency: DDB Canada, Toronto
CDs: Denise Rossetto, Todd Mackie
copywriter: Daniel Bonder
AD: Yusong Zhang
agency producers: Caroline Clarke, broadcast producer / Sarah Lasch, digital producer
account managers: Wendy Caricari Jacqui Faclier, Jamie Maxfield, Leigh Farlow
executive Producer: Lexy Kavluk
prodco: Untitled
director: Curtis Wehrfritz
DOP/cinematographer: Tyler Williams
line producer: Jen Walker
post-production co.: Rooster/Track & Field
editor: Christina Humphries
colourists: Andrew Rolfe, Ernie Mordak
casting: Powerhouse Casting