Seeing lights

Aspirin tames the pain.

Sometimes headaches hurt so much they leave you seeing lights. BBDO Toronto played off that idea when creating this transit ad for Aspirin that appeared on the backs of city buses in Toronto. Bus brake lights emphasized the pain caused by headaches. Of course, being stuck in Toronto traffic will also cause headaches and leave you seeing red.


advertiser: Aspirin
agency: BBDO Toronto, Canada
SVP ECDs: Carlos Moreno, Peter Ignazi
AD: Jonathan Guy
copywriter: Frank Macera
VP, account director: Steve Groh
account supervisor: Nevena Djordjevic
production: SGL Communications