Happy people
SickKids smiles for fundraising.
[iframe_vimeo video=”41353901″]
After a teaser campaign, SickKids kicked off its fundraising effort, “Do the happy,” yesterday with a giant event in Yonge-Dundas Square, wild postings plastered across the city, print ads, transit posters and two new spots by agency Oxygen. The first spot features a girl playing tennis and making a happy face out of the balls (that’s talent!) and the second features an overly-pretty man grooming. We’re generally pretty happy people over here, but we gotta say, the image of the man plucking his nose hairs made us chuckle. The campaign succeeded: we’re happy.
[iframe_vimeo video=”41354720″]
Credits:
advertiser: SickKids Hospital
agency: Oxygen Design Agency
media buyer: Maxus
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply