Job Swap

Adbands goes for rock 'n' roll reality.
12 05 30 adbands

JWT’s reality TV show-inspired promo for this year’s Adbands introduces “Job Swap” (please say it with your voice getting progressively deeper, and place emphasis on “Swap” for the true Spike TV effect). Rock stars are implanted in the JWT office, failing miserably at conforming, while ad folks sit awkward trying to navigate the drug- and booze-filled world of rock-stardom. This reality show seems doomed to fail.


advertiser: Autism Society of Ontario / Adbands
agency: JWT
CD: Paul Wales
AD: Paul Dike
copywriter: Cameron Algie
agency producer: Elana Olavesen, Carrie Jeffels
editorial: PosterBoy
editor: Raj Ramnauth
production house: Radke Film Group
director: Craig Brownrigg
executive producer: Scott Mackenzie
post: Crush
executive producer: Jo-ann Cook
producer: Emma Wojick
VFX artists: Andre Arevalo, Greg Duplop
graphic designer: Julian Ablaza
colour: Alter Ego
colourist: Conor Fischer
Music: Vapor Music