Nothing goes better with golf than a nice cold bottle of beer. With a digital OOH campaign in golf carts across Ontario and BC, those hitting the green can order a cold one before they tee-off. Depending on the course, the Michelob Ultras, a Labatt beer, are either delivered right to the cart or handed out at the clubhouse. As non-golfers, this could revolutionize the way we play, as in, we’d probably need a beer in order to enjoy the game. Scratch that… a few beers.

Credits:

advertiser:  Labatt
agency: Grip Limited
CD: Scott Dube, Randy Stein.
writers – Trevor Gourley, Warren Haas
AD: Ryan Dzur, Julia Morra
designer – Andy Slater
DOOH network: Abcon Media
media agency: UM Canada