Global Big Mac

McDonald's proves it's universal.
12 06 15 McDonalds

Language is not a universal thing. There are, by some estimates, more than 6,000 languages spoken around the world. But fear not – apparently “McDonald’s” is a commonality in a good chunk of them. This new video for McDonald’s Canada by Cossette follows a man on his tour around the world stopping non-English speaking natives to ask where the nearest McDonald’s is. Sometimes hand motions are required, but the gist is usually caught. Nothing brings people together like the craving for fries.

advertiser: McDonald’s Canada
agency: Cossette, Toronto, Canada
CD: Matthew Litzinger, David Daga
AD: Matthew Litzinger
copywriter: David Daga
agency producer: Leanne McLellan
production house: OPC
director: Jeff Low
directors of photography: Good Dear Good
executive producer: Harland Weiss
editing house: Poster Boy Edit
editor: Mark Paiva