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Super-slow motion seems to be picking up speed in the ad world today. And what a better way to use it than to demonstrate how fast a car is? BMW’s newest video by Cundari treats the car like a bullet – speeding out of a barrel and crashing through a giant glass apple, water balloons and a target, slowing down the moments of impact for full effect. The top comment on YouTube as we write this is “I want to see the water hit the ground, damn it!” We couldn’t agree more.

Credits:

Advertiser: BMW Canada
Director of Marketing: Kevin Marcott
Brand Communications Manager: Marc Belcourt
Brand Communications Specialist: Marianne MacNeil
Agency: Cundari Toronto
CCO: Brent Choi
Associate Creative Director/Art Director: Raul Garcia
Associate Creative Director/Copywriter: Brian Murray
Producer: Sumit Ajwani
Group Account Director: Natasha Wookey
Account Director: Katie Lynn
Account Supervisor: Ranjan Gill
Digital Strategy: Todd Hummel/Caitlin Mcdonald
Strategy: Andrea Sampson/Emily Bergeron
Production House: Big Block
Director/DOP: Mark Glaser
Managing Director: Kenny Solomon
Exec Producer: Pete King
Producer: Kay Rough
Supervisor: Glenn Bennett
Production Manager:  Kristen Zaik
Coordinator: Cindy Chapman
Big Block Studio Team: Tom Connors/Rob Glazer/Ilya Astrakhan/Nick Poznick/Milsap
Editorial:  Whitehouse Post- Brandon Porter
Music/Sound Design – Silent Joe West
SJW  Creative Director – Roger Harris
SJW  Producers – Trevor Allan/Silent Joe West
SJW  Sound Design – Jo Rossi/Tony Gort
Music: Beethoven’s piano concerto No. 5
Media: Media Experts
Media Strategy/Planning: Karel Wegert/Kris Davis (Media Experts)