Glitter cab

Pride Toronto taxis a message through London.

To promote World Pride Toronto 2014, Pride Toronto and CP+B decked out some cabs in rainbow glitter and shuttled them across London, England at the tail end of World Pride London last week. The over-the-top glitzy cabs ran with the tagline “Ride with Toronto Pride” and “If you think our cab is gay, wait until you see Toronto.” Just imagine the glittery mess they must have left around London streets.


Advertiser: Pride Toronto
Agency: CP+B
VP/Executive Creative Director:  Michael Murray
Senior Copywriter:  Neil Blewett
Senior Art Director:  Gail Pak
Art Director:  Mark Scot
Director of Print Services:  Jennifer Dark
Print Production Manager:  Julie Riley
Account Director:  Tyler Brown
Media Assistant:  Samantha Marion