Now that Movember is a huge hit, it’s time to get women grooming … their pubic hair that is. A new month-long Julyna campaign, with creative from Cossette, encouraged women to style their hair down there in support of cervical cancer research. While a great idea – this makes for a less Facebook profile-worthy picture opportunity.

Credits

Client: Julyna
Co-Chief Creative Officers: David Daga, Matthew Litzinger
Creative Directors: David Daga, Matthew Litzinger
Art Director: Angela Sung
Writer: Rachel Abrams
Account Supervisor: Angela Rosales
Photographer: Philip Rostron
Retouching: Instil Productions
Print Producer: Raquel Mullen
Media Planner: Ema Haracic
Group Media Manager: Tim Beach