Scorched store

Subaru sets retail on fire.

After burning up the small screen earlier this summer with a fiery video, DDB and Subaru set a retail location on fire with this ambient display. The new execution placed an unharmed Subaru BRZ in a destroyed storefront window to demonstrate how burning hot it is. It’d be great if it could pull in some equally hot firemen to the scene.


Advertiser: Subaru
Agency: DDB
PR Managing Director: Martine Levy
PR Manager: James Loftus
Senior Consultant: Greg Vallentin
Creative Director:  Denise Rossetto & Todd Mackie
ACD:  Paul Riss & Adam Bailey
Art Director: Jake Bundock
Account Team:  Michael Davidson , Peter Brough, Julia Morris