After a recent theft left a gas attendant dead in Toronto, Crime Stoppers and DDB launched a new campaign to stem the flow of gas theft in Ontario. Creative highlights that thieves look like everyday people – including, most shockingly, your mother –  and despite how easy it seems, it really is a crime (one that can have tragic endings). Also, nothing makes a criminal easier to find than, say, a licence plate.

Credits:

Creative Director: Todd Mackie, Denise Rossetto
Associate Creative Director: Paul Riss, Adam Bailey
Copywriter: Jordana Rapuch
Art Director: Loretta Lau
Account Team: Carly Sutherland, Reshma Lalany
Print Producer: Rose-Ella Morrison
Print Production: AdRules
Photographer/retoucher: Ryan Enn Hughes (Westside Studio)