FedEx Inception

An ad within an ad within an ad.
12 11 07 fed ex

Someone was bound to go there eventually. You can’t have an amazing movie like Inception without the concept trickling into advertising. FedEx and BBDO definitely went there. Instead of dreams, this new spot is a weird ad within a weird ad within a weird ad. Who knew gimmicks would work?


Advertiser: FedEx Canada
Agency: BBDO Toronto
SVP, Executive Creative Directors : Peter Ignazi /Carlos Moreno
Writer: Sean Atkinson
Art director: Shawn James
Agency producers: Anna Tricinci / Dave Medlock
Director: Peter Martin
DOP: Barry Parrell
Production designer: Noel McCarthy
Production company: Sons & Daughters
Executive producer: Liane Thomas
Producer: Jeff Darragh
Editing: Posterboy Edit
Editor: Brian Williams
Asst. Editor:  Steve MacGregor
Editing executive producer: Michelle Lee
Colour: Alter Ego
Colourist: Eric Whipp
VP, account director: Steve Groh
Account supervisor: Jaya Gothi
Account executive: Christine Michalejko
Animatronics: Legacy Effects
CGI: Aardman Animations
VFX: Ring of Fire
Sound design: Grayson Matthews
Casting: Powerhouse


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