Kitchen anthem

Ikea sings the room's praise.

Ikea and Leo Burnett are singing the kitchen’s praises with a new anthem, using pretty much every kitchen-related play on words imaginable. It’s a cheeky love-letter to the room with the food. Of course, we’re slightly biased against the kitchen… we much prefer the bedroom, with its warm, comfy bed in which we never get enough sleep.


Advertiser: Ikea
Agency: Leo Burnett
CD: Judy John, Lisa Greenberg
Writer: Morgan Kurchak
AD: Dave Federico
Director: Pete Riski
Music: The Eggplant
Editor: Michelle Czukar