Master class

Van Houtte tours the best of the best.

Van Houtte and Sid Lee want to show off the Canadian masters in some old-school trades (e.g. knitting, cowboy hat making). It’s a cross-Canada tour that’s got a distinct retro vibe alongside the retro-jobs. The idea is that Van Houtte is all about heritage and craftsmanship, and so are these guys. It’s interesting to get a glimpse into these crafts – did you know you they light a cowboy hat on fire while shaping it? You learn something new every day.


Advertiser: Van Houtte/Nestle
Agency: Sid Lee