Awkward love notes
Rethink ups the Valentine's Day ante.
Did Valentine’s Day win your heart this year? Did you rush to your nearest retailer this morning to pick up discounted chocolates? Are you impatiently waiting for next year’s burst of pink and red? If you answered yes to any of these questions, you might be a Rethinker – an agency that seemingly loves Valentine’s Day. The agency does a secret Valentine’s gift exchange in which they try to find the most creative and over-the-top ways to express their love for each other – be it by papering a desk in Hello Kitty wrapping paper or buying a billboard (yes, a billboard) for the newest partner. There’s no being lonely when you work at Rethink.
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This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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