Tweet wheels

Hot Wheels' Twitter-activated vending machine.

For the Canadian International Auto Show this year, Hot Wheels, TrojanOne and Chevrolet Camero paired up to get mini cars in the hands of mini people (that’d be kids). Passersby were able to tweet #ChevyCIAS to @hotwheelscanada to activate the machine, which dispensed the toy. We’d just like to point out that this is a Hot Wheels version of a full sized-Chevy, which is modeled after a Hot Wheels car… let that sink in for a moment.


Advertiser: Hot Wheels
Agency: TrojanOne