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Selling or a buying a car over the internet can be challenging. So AutoTrader.ca and DDB highlighted the lengths people are willing to go to make or save a few extra buck when getting a second-hand vehicle – though robbing a bank probably isn’t high on many people’s list of ways to get their car noticed.

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Credits:

Client: AutoTrader.ca
Agency: DDB Canada, Toronto
Creative Director: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Riss, Rob Sturch
Copywriter: Rob Sturch / Kelly Zettel / Rich Cooper
Art Director: Paul Riss
Agency Producer: Andrew Schulze
Account Team: Michael Davidson, SVP, Business Unit Director; Peter Brough, Account Director; Carly Sutherland, Account Supervisor; Lindy Scott, Account Coordinator
Strategy: Tony Johnstone, SVP of Strategic Planning; Kevin McHugh, Strategist
Media Company: Ocean Media
Director: Michael Downing
Production Company: Partners Film
Executive Producer: Aerin Barnes
Director of Photography: John Houtman
Producer: Shannon Barnes
Editorial/Post-Production Company: PosterBoy Edit
Editorial Executive Producer: Michelle Lee
Editor: Griff Henderson
Assistant Editor: Danica Pardo
Colourist: Wade Odlum
Music, Sound Design and Mixing: Grayson Matthews
Casting Agency: Platform Studios
VFX/Animation Co: Township & Company