Have you ever wondered how Jewish your favourite movie is? Well, there’s an app for that. The Toronto Jewish Film Festival and DDB wanted to help change the perception that it only shows artsy Jewish flicks, so it created J-Dar, a website where you can find out just how many folks in your most beloved movie are Jewish. You can also do a lightening-speed test of your own J-Dar, guessing which films have the highest percentage of Jewish folks.

Credits:

Advertiser: The Toronto Jewish Film Festival
Agency: DDB Canada/Tribal DDB
ECDs: Denise Rossetto, Todd Mackie
Creative Directors: David Ross, David Horovitch, Paul Wallace
Writers: David Ross, David Horovitch
Art Directors: Jake Bundock, Paul Wallace
Designers: Jake Bundock, Devon Williamson
Developers: Gar Liu, Brendyn Zachary
Director of Technology: Joe Dee
Digital Production Managers: Chris Webden, Cathy Kim
Information Architects: Dale McRae, Daniel Wiseman
Account Team: Melanie Johnston (SVP, Managing Director), Leigh Farlow (Sr. Account Executive)
Strategy: Parker Mason, Sandra Moretti
Online Analyst: Kevin McHugh
Audio House: Keen Music