Instagram annual report
The Calgary Zoo shows off its year in pictures.
Working with Calgary-based agency Trigger, the Calgary Zoo has released what is billed as the first-ever Instagram annual report. Apparently, the Zoo liked the “paper free” option of Instagram, curating images and messages from the last year in one of the most visually interesting annual reports we’ve seen (joining the heat-powered and solar-powered reports from last year).
Credits:
Advertiser: The Calgary Zoo, Lindsey Galloway and Laurie Skene
Agency: Trigger
Creative Director: Todd Blevins
Art Directors: Shauna Luedtke, Brian Allen
Designers: Teresa Leung, James Barry, Jonathan Herman
Copywriter: Jordon Lawson
Account Services: Jenessa O’Brien, Jill Dewes, Brittany Dusseldorp, Breana Baker
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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